Travis Scott Ramping up Seltzers with “Cacti”

For those who don’t know Travis Scott, he’s an American rapper and ex-bf of Kylie Jenner. He’s representative of how influencers have strong pull over their followers, if not Kylie hasn’t demonstrated the power of this pull enough, over her brand Kylie Cosmetics. His partnerships with McDonald’s and Epic Game’s Fortnite helped strengthen his position as an entrepreneur and while Cacti is entering a very crowded marketplace with a sub-par logo, Travis’s pull may be enough to pull this off.